Free Newsletter Subscription
        BNC All Access

Merv Griffin's Crosswords Goes Interactive

Program Partners Wants to Extend Crosswords Brand Across Platforms , Drive Viewer Traffic to Station Web Sites

By B&C Staff -- Broadcasting & Cable, 12/11/2007 11:29:00 AM

Program Partners, the company behind Merv Griffin’s Crosswords, has launched a suite of online and interactive features tied to the new syndicated game show.

Merv Griffin's Crosswords

Through a Crosswords microsite created for station affiliates’ Websites, viewers can play an at-home version of the game for a chance to win $1,000. The microsites also offer video replays of the show’s final rounds and a play-to-win sweepstakes for a chance to win a Microsoft Xbox 360.

The move is an effort by Program Partners and Merv Griffin Entertainment to extend the Crosswords brand across platforms, as well as to drive viewer traffic to local stations' sites. Earlier this month, the companies licensed the show to THQ’s ValuSoft, which plans to develop a Crosswords game for the Xbox Live Arcade and 360, and PlayStation2 console gaming systems due out in 2009.

Program Partners also has deals with toy-maker Hasbro to turn Crosswords into an at-home DVD game, and with U.K.-based Oberon Media to create a Web site and online version of the game.

“The half-hour show ends, and our audience just wants to keep playing Crosswords," said David Hutchinson, Program Partners’ Senior Vice President of New Media, in a statement. “These new games and contests get viewers more involved and give them new reasons to watch Crosswords.”

Related Content

No related content found.

Also by BCST Staff

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'The Middle'
ABC’s The Middle debuts Sept. 30 at 8:30 p.m. The following are reviews...
More

BC Review

BC Review

BC Review
September 30, 2009
TV Review: ABC's 'Hank'
ABC’s Hank debuts Sept. 30 at 8 p.m. The following are reviews from TV...
More

Free Streaming panel_Grossman_Graboff_Rosenblum_Tellem_Wells_vertical

Free Streaming: Killing or Saving the Television Business

Photos from the B&C/Multichannel News panel discussion and networking breakfast held Nov. 17, 2009, at the Academy Television Arts & Sciences. (Photos by credit: Craig T. Mathew/Mathew Imaging)
Bell Blue

The Schmooze: B&C Hall of Fame Class of 2009

Members of the 2009 B&C Hall of Fame class receive their honors at the Waldorf-Astoria, Oct. 20, 2009.
ZuckerComcast

The Schmooze: 2009 B&C Hall of Fame

Photos from the 19th annual Broadcasting & Cable Hall of Fame gala at the Waldorf-Astoria in New York, Oct. 20, 2009.



Advertisement
About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2011 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy