Primetime Ratings: CBS Plays Reindeer Ratings Games
Rudolph the Red-Nosed Reindeer Special Boosts Network on Tuesday Night
By John Eggerton -- Broadcasting & Cable, 12/5/2007 12:46:00 PM
CBS aired the Victoria's Secret Fashion Show Tuesday night and tied with NBC for No. 1 in the 18-49 demo with a 3.5 rating/9 share, but not thanks to the slinky models.
The highest-rated show on network television Tuesday night was a repeat of the 40-year-old Rudolph the Red-Nosed Reindeer, which averaged a whopping 5.1 rating/14 share for CBS from 8 p.m.-9 p.m.
By contrast the Victoria's Secret show averaged a 2.6/7 from 10 p.m.-11 p.m., far behind the second-highest-rated show of the night in the demo, NBC's Law & Order: Special Victims Unit, which averaged a 4/10.
Fox was third with a 3/8 thanks to a repeat of House, which averaged a 3.7/9 from 9 p.m.-10 p.m.
ABC was a distant fourth at a 2.2/5, led by a repeat of last week's Grey's Anatomy (2.3/6).
The CW was fifth with a 1.2/3, topped by Beauty & the Geek.
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