News Ratings: NBC Nightly News Wins Close November Sweeps
NBC Nightly News with Brian Williams Edges ABC World News with Charles Gibson
By Alex Weprin -- Broadcasting & Cable, 12/4/2007 9:06:00 AM
NBC Nightly News with Brian Williams won the 2007 November sweep period in total viewers and viewers in the key 25-54 demo, barely beating out ABC World News with Charles Gibson.
NBC Nightly News held a 100,000-viewer lead over ABC World News in total viewers and a 20,000-viewer lead in the key demo. The numbers for total viewers and demo viewers were the closest they have been in a sweeps period since 2001 and 1996, respectively.
The sweeps win by NBC continues a seesaw ratings race that has been going on since early this year, when ABC World News overtook longtime evening news leader NBC Nightly News in both demo and total viewers.
CBS Evening News with Katie Couric finished third, well behind both ABC and NBC in total viewers and demo viewers. More notably, Ms. Couric saw her audience fall by more than a million viewers compared to last year's November performance.
The sweeps ratings are below:
• NBC Nightly News: 9.21 million total viewers, 2.3 rating/9 share, 2.79 million viewers in the key demo.
• ABC World News: 9.11 million total viewers, 2.2 rating/9 share, 2.77 million viewers in the key demo.
• CBS Evening News: 6.74 million total viewers, 1.7 rating/6 share, 2.08 million viewers in the key demo.
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Regarding Fox News, I used to watch them on occassion but now I rarely do. Thay have sunk to the levels of their competitors. They inundate us with stories of exaggerated importance like the O.J. Simpson and Scott Peterson sagas. They parade panels of "experts" in front of to guess and speculate and who say brilliant things like "they may convict him but then again they might not". It's become like watching the sports news. A team gets beat 112 to nothing and the best a highly trained journalist can do is find someone to say "we didn't play to good". They're just proving that television is for entertainment and sensationalism but fundamentally inadequate as a source of information.
Michael Leskie - 12/5/2007 12:59:00 PM EST -
Yes, Fox News Channel is Fair and Balanced, however FNC is only accessable via Cable and Satellite.
Fox Entertainment has many franchised TV, Over-The-Air, LOCAL TV channels scattered all over the USA within many U.S. cities.
These have no Fox News Channel feeds at all.
These local "Fox" stations only have the usual local news events using local news casters, and local reporters; the (local) news events are usually at the usual early morning, Noon, and 10 or 11PM at night.
Seems to me that there should also be a - FNC - news feed on these local Fox TV stations at Prime News Time between 6:30 - 7:30 PM.
THEN and only then would ABC, CBS, and NBC seriously take notice of themselves.
Juan Pablo - 12/5/2007 12:35:00 PM EST -
Fox's political shows are much more thought provoking than anyone else's. At least I get to hear both sides of an issue, which I don't with other networks. BTW, Harvard just came out with a study showing that Fox was the most impartial to the presidential candidates. None were perfect, but it was interesting that Fox was the ONLY network that had a slight conservative bias.
dave m - 12/5/2007 12:31:00 PM EST -
Couric gets 60 million for reading the news. I would read it for a half million and probably get more viewers.
Chuck Clark - 12/5/2007 12:28:00 PM EST -
yes, Fox News is "fair and balanced" especially on their coverage of Brittany, Paris, and Anna Smith. If that is the sort of "news" you are interested in. Which is why I no longer watch Fox anything.
Greg S. - 12/5/2007 6:03:00 AM EST
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