ESPN Deportes Names Director of Marketing

Maribel Viteri Joins Spanish-Language Cable Sports Network from Diageo

By John Eggerton -- Broadcasting & Cable, 12/3/2007 6:22:00 AM

Maribel Viteri, multicultural-marketing manager for beer, wine and spirits company Diageo, joined Spanish-language ESPN Deportes as director of marketing.

Viteri will oversee consumer and trade marketing for ESPN Deportes platforms, including radio and the Internet, and develop and produce on-air and off-air marketing. She will be based in New York.

At Diageo, she headed up responsible drinking campaigns for Johnnie Walker and one aimed at facilitating home-ownership opportunities for Hispanics and featuring Cristina Saralegui.

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