Maribel Viteri Joins Spanish-Language Cable Sports Network from Diageo
By John Eggerton -- Broadcasting & Cable, 12/3/2007 6:22:00 AM
Maribel Viteri, multicultural-marketing manager for beer, wine and spirits company Diageo, joined Spanish-language ESPN Deportes as director of marketing.
Viteri will oversee consumer and trade marketing for ESPN Deportes platforms, including radio and the Internet, and develop and produce on-air and off-air marketing. She will be based in New York.
At Diageo, she headed up responsible drinking campaigns for Johnnie Walker and one aimed at facilitating home-ownership opportunities for Hispanics and featuring Cristina Saralegui.
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about the impending conclusion to a multi-year effort by broadcasters, transmission vendors and consumer electronics manufacturers to create a technical standard for transmitting DTV signals to mobile devices.
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