Discovery Renames Discovery Times Channel as Investigation Discovery
ID to Compete with A&E Networks' Crime and Investigation Network, NBC Universal's Sleuth
By Anne Becker -- Broadcasting & Cable, 11/27/2007 6:31:00 AM
Discovery Communications is changing the name of its Discovery Times Channel cable service to Investigation Discovery, or "ID," starting Jan. 27.
The change comes after The New York Times ended its partnership with Discovery in April 2006.
The channel, in about 50 million homes, will now focus on original programming about crime and investigation, the network said.
Discovery Times was launched in 2003 as a 50-50 partnership between the Times and Discovery. Last year, the Times exercised an option in its contract to sell its stake back to Discovery. The network said it plans to develop more than 100 hours of new content in 2008.
ID joins a crowded field of cable networks mining the genre, including A&E Television Networks' Crime and Investigation Network and NBC's Sleuth video-on-demand channel.
"With Investigation Discovery, the company continues an organized, sequential repositioning of our emerging-network portfolio," said David Zaslav, president and CEO of Discovery Communications. "The strategy is to build faster growing and more compelling consumer propositions that can also drive the businesses of our advertising and distribution partners."
The network, under president and general manager John Ford, will announce new programming, branding, Web content and a new logo in January.
Zaslav has said that a priority of his is energizing the company's smaller "emerging networks," including Discovery Times and Military Channel.
In September, Ford announced that he would return to the company where he spent several years to lead the two networks after having left National Geographic Channel in March to create documentaries.
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While watyching your series on serial killers & what scientific evidence there might be re. brain function makes them kill, in the segment on Diane Downs, it was mentioned that it was her lies which eluded the authorities as to her true homicidal actions. I thought of another aspect which is not what she said or did but, rather who she is (a white woman/mother) which because of societal habit is almost always instantly believed unchallenged.
& as to the difference between male & female killings, everyone knows rhat male testosterone is the volatile agent there no, not all males are killers but, it is something that can exaccerbate agression.
Veronica Alleyne - 12/2/2008 7:26:00 PM EST -
I love the shows. I believe there is a serious problem with the back ground volume. I continually have to adjust the volume to keep from disturbing the rest of the house. There are some early mornings and late evenings that I don't hear the show because I can't turn it up because of the back groung sound of the show I watching. Can you please review this problem. That I 'm sure I'm not the only one with this problem.
Karen Brabb - 6/18/2008 4:29:00 PM EDT -
I love this program it is 95% of my tv viewing. Although I'm very curious of the psyhics program, is there any way to find out the outcomes of the cases they have been involved in?? I'd really appreciate any information on this.
thanks
Gail Runyon - 4/21/2008 1:33:00 PM EDT -
I think this stinks. Wow another station dedicated to shows about dna and tracing a killer through carpet fibers. The same sheep led path that TLC , A&E and the History Channel have gone down. Now there's truly nothing on cable to watch.
Derek - 2/2/2008 1:36:00 PM EST -
I personally think this is a great move for Discovery. With crime and investigative television so popular in the media, people who enjoy this type of programming won't be able to get enough. I look forward to seeing what comes of this new development!
Jeremy - 12/29/2007 8:15:00 PM EST
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