Tweet

Spike TV Names Digital Marketing Executives

Keszkowski Promoted to Senior Director, Integrated Marketing, Digital; Newman Hired as Director, Integrated Marketing

By John Eggerton & David Cohen -- Broadcasting & Cable, 10/29/2007 2:15:00 PM

Rebecca Keszkowski, director of integrated marketing for Spike TV, was named senior director for integrated marketing, digital, for Spike Digital Entertainment Group.

Based in New York, she will report to Dario Spina, senior VP, integrated marketing for MTV Networks.

Keszkowski will head up marketing for "convergent and digital-only sponsorships" for SpikeTV.com, GameTrailers.com and Xfire.

She will also work with marketers for TVLand.com, ComedyCentral.com and AtomFilms.com.

In announcing the appointment, Spina said she had been "moonlighting" on digital efforts since early this year.

MTVN also announced that Samantha Newman joined the programmer as director, integrated marketing for MTV Networks’ Entertainment Group.

Newman had been marketing manager at Bride’s and Modern Bride at Conde Nast Bridal Media.

At MTNV, she will be responsible for integrated marketing strategies and best practices for the entire MTVNE Group, including Comedy Central, Spike TV, TV Land, AtomFilms, AtomUploads, GameTrailers.com and Xfire.

Newman also reports to Spina.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Roland Martin Remains On TV One

• CNN's Candy Crowley Receives Wiliam Allen White Citation

• FCC Skeds First Mobility Fund Auction for September

• Rural Telcos: FCC Sec. 706 Authority Covers Retrans Reform

• Former NAMB President Al Perry Dies

Also by John Eggerton

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best media to reach those audiences. Tryl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..