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WXTV Tops World Series for Hispanic Viewers

Univision Station Tops Fox’s Baseball Coverage in New York

By John Eggerton -- Broadcasting & Cable, 10/29/2007 1:21:00 PM

Even with a major rooting interest in the World Series -- some 19 Hispanic players on the two teams -- Hispanic viewers in the key 18-49 demo in top market New York gave the programming edge to Spanish-language WXTV's (Univision Communications) programming.

That's according to a Univision analysis of Nielsen Local People Meter ratings for the games, which found that over the four-game sweep, an average 119,000 viewers 18-49 watched WXTV compared with 110,000 who watched the World Series on Fox's WNYW.

In total viewers, WXTV got the edge 247,000-195,000, but it was essentially a dead heat in the 25-54 demo at 110,000 viewers apiece.

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  In surfing the channels on tv, I sometimes pass by wxtv. SOme of the programs seem interesting and I wish couls watch and understand what they are saying. I am not a spanish speaking person, so I wish wxtv would put english subtitles so I can watch an entire show. I do watch the sunday night 3 hour dance show 'Bailando por un Sueno'. It's visually entertaining, but I wish I could understand what they are saying.

  
  

  
  Carlo P Nicolosi - 12/2/2007 5:23:00 PM EST
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