Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Broadcasting & Cable
Email
Print
Reprints/License
RSS

WXTV Tops World Series for Hispanic Viewers

Univision Station Tops Fox’s Baseball Coverage in New York

By John Eggerton -- Broadcasting & Cable, 10/29/2007 11:21:00 AM MT

Even with a major rooting interest in the World Series -- some 19 Hispanic players on the two teams -- Hispanic viewers in the key 18-49 demo in top market New York gave the programming edge to Spanish-language WXTV's (Univision Communications) programming.

2007 World Series

That's according to a Univision analysis of Nielsen Local People Meter ratings for the games, which found that over the four-game sweep, an average 119,000 viewers 18-49 watched WXTV compared with 110,000 who watched the World Series on Fox's WNYW.

In total viewers, WXTV got the edge 247,000-195,000, but it was essentially a dead heat in the 25-54 demo at 110,000 viewers apiece.

Email
Print
Reprints/License
RSS
Reed Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
No content
free marketing module graphic
Advertisement
BC Subscribe
B&C NEWSLETTER
B&C Today
HD Update
Cable Technology
VOD Newsletter
Hispanic TV Update
TechTalk
HD Programming
Multicultural Newsletter
B&C NewsCentral
Television Careers



Please read our Privacy Policy

About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites