WXTV Tops World Series for Hispanic Viewers
Univision Station Tops Fox’s Baseball Coverage in New York
By John Eggerton -- Broadcasting & Cable, 10/29/2007 11:21:00 AM MT
Even with a major rooting interest in the World Series -- some 19 Hispanic players on the two teams -- Hispanic viewers in the key 18-49 demo in top market New York gave the programming edge to Spanish-language WXTV's (Univision Communications) programming.
That's according to a Univision analysis of Nielsen Local People Meter ratings for the games, which found that over the four-game sweep, an average 119,000 viewers 18-49 watched WXTV compared with 110,000 who watched the World Series on Fox's WNYW.
In total viewers, WXTV got the edge 247,000-195,000, but it was essentially a dead heat in the 25-54 demo at 110,000 viewers apiece.
Talkback
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In surfing the channels on tv, I sometimes pass by wxtv. SOme of the programs seem interesting...
Carlo P Nicolosi - 2007-2-12 15:23:00
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