Tweet

Larry Craig NBC Interview Changes Some Minds

Poll Finds Viewers Changed Mind After Watching

By John Eggerton -- Broadcasting & Cable, 10/18/2007 10:54:00 AM

Matt Lauer's NBC interview with Sen. Larry Craig (R-Idaho) may not have made much of an impression in the ratings, but it apparently swayed some viewers to Craig's side.

According to a poll of more than 600 viewers by HCD Research and Muhlenberg College, while only 15% of those viewers said they thought Craig was wrongfully charged before watching the interview, that number increased to 28% afterwards.

Party affiliation didn't affect the increase, with 15% of Democrats saying he was wrongly charged before seeing the show, and 27% afterward. For Republicans, those numbers were 20% to 31%; independents 10% to 23%.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Roland Martin Remains On TV One

• CNN's Candy Crowley Receives Wiliam Allen White Citation

• FCC Skeds First Mobility Fund Auction for September

• Rural Telcos: FCC Sec. 706 Authority Covers Retrans Reform

• Former NAMB President Al Perry Dies

Also by John Eggerton

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..