Gannett Acquires HighSchoolSports.net
TV-Station Group Also Acquires Schedule Star Platform
By Michael Malone -- Broadcasting & Cable, 10/17/2007 10:35:00 AM
Yet another major station group is seeing the Friday-night lights, as Gannett acquired HighSchoolSports.net and the Schedule Star platform that’s used by local athletic directors.
HighSchoolSports.net, covering all things high-school-sports-related, claims to have more unique visitors than any other school-sports site.
Terms of the acquisition were not disclosed.
Gannett’s purchase follows major moves by Hearst-Argyle, Belo, Fox and CBS to launch or acquire Web sites focused on high-school sports.
Gannett mentioned the new property working alongside its TV stations and newspapers to better capture the teen market.
“HighSchoolSports.net’s network of thousands of high-school sites in communities of all sizes is an unmatched experience for users, as well as a national and hyper-local platform for advertisers,” Gannett Digital president Jack Williams said in a statement. “When partnered with Gannett’s local newspapers, television stations and Web sites, HighSchoolSports.net will offer national and local advertisers an exciting, best-of-class vehicle to reach teens and parents."
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I knew the internet would eventually cover High School sports. Unless each cable company starts up a High School channel no one else have the space for such a large undertaking. Penny must be ahead of their times.
Glenn Bob - 10/18/2007 12:44:00 PM EDT -
High school sports are really taking off. In our market there is Penny Entertainment www.pennysports.com . That has over 400 high school events. We love seeing our kids play. This is a great thing for everyone. They cover the whole game not just highlights and stats.
Edward Frazier - 10/18/2007 12:14:00 PM EDT
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