TVLand.com to Relaunch with Full Streaming Episodes
Site to Add TV Land Original Programming, Movie Trailers, Radio Player
By Alex Weprin -- Broadcasting & Cable, 10/11/2007 11:11:00 AM
TVLand.com is relaunching and rebranding as the “ultimate entertainment site for baby boomers.”
The new site will feature full-length, streaming episodes of classic television series, including The Andy Griffith Show, Leave it to Beaver and Gunsmoke. Sometime in the next few months, the site hopes to also stream Hogan’s Heroes, The Beverly Hillbillies and Just Shoot Me.
In addition to the classic shows, clips, previews and, in some cases, full-length episodes of TV Land original programming will be available on the site.
The new site will also feature classic movie trailers and a radio player offering one-dozen channels covering multiple eras and genres.
“TVLand.com is evolving beyond classic TV into an entertainment destination targeting a generation,” TV Land president Larry W. Jones said in a statement. “The revitalized TVLand.com site will give viewers seeking fun-filled entertainment targeted to their age group an experience that goes above and beyond classic TV and into music, games, movies and original TV Land productions.”
The relaunch is part of TV Land’s efforts to attract viewers in their 40s and 50s by combining new technology with classic content. Whether music, movies, or TV, the network is hoping to make the site a one-stop shop for baby boomers seeking to find entertainment programming online.
The new site had a soft launch Oct. 4 and, according to the network, traffic increased 132% over the prior four week average.
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As a "Boomer" I must say that your programming has brought back a tidal wave of fond memories and it please me immensely as an alternative to today's shows that are relavely empty of content. The other stations are claiming high ratings but, I suspect the stations are "on" with the sound "off", because of the lack of "quality" content.
TV Land has brought back viewers who are grossly disappointed with shows (O'Reilly, and the like) who puff themselves up with the beliefs that they are worthy of being in the same class as Andy and Barney, etc...
Jed and Granny are much better role models that today's talk show programs. "We Report...You Decide" may well become their epithet. We Baby Boomers have decided and TV Land wins, hands down.
Thank you TV Land. Now, don't keep killing us with new reality shows about former boxer's familes. That may not produce your anticipated results.Keep to one endeavor at a time... and do it well, like Beaver's Dad would say. Good luck !
James Flanaghan - 8/3/2008 10:00:00 AM EDT -
When is Gunsmoke and Bonanza stopping??And WW2 the Big One is over 60 years gone,Hogan''s Heroes is stupid.Most of us Americans are not interested in war.
The Jefferson''s,Mash,Lucy and the Beaver have been on long enough.Those shows have been beat to death.You leave those shows on too long ,for years,please have mercy!!How about some Jack Benny,Cid Ceasar,Dick van Dyke,Mary Tyler Moore or Sonny and Cher????Please rotate every few months,PLEASE!!!!!I''m getting sick! We are paying hard earned money for this,it's not like it's free.
Ursula Roberge - 7/13/2008 8:29:00 PM EDT -
i really enjoyed watching the new show High school reunion i looked forward to Wednesdy night's new show
I was sorry to see it end hope you bring it back Jeff from new jersey
Jeff Smith - 5/6/2008 12:41:00 PM EDT -
what have you done to TV Land? It used to be the4 place to go when the other channels stunk, which most do. Your "High School Reunion" stinks & if I wanted to see a movie, there are plenty other channels with those. Havinng 24 hr marathons is not a good idea either. I don't want to see that much of the ones I even like. Can't hardly find an episode of Gunsmoke anymore. Instead of movies & your H.S. Reunion show some of the old classics you have not shown yet.
barbarapallick - 4/6/2008 7:03:00 PM EDT -
enough already, no more High School Reunion and the same movies for a month straight, go back to the oldies but goodies....Bewitched, Donna Reed,That Girl, Mary Tyler Moore, Rhoda, Dick Van Dyke etc.
Lori Ann Adams - 3/30/2008 2:14:00 PM EDT
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