TVB's ePort Signs More Station Partners

Allbritton Communications, Barrington Broadcasting, Fox Television Stations, Hubbard Broadcasting Among Latest to Commit

By Michael Malone -- Broadcasting & Cable, 10/10/2007 1:40:00 PM

A total of 37 broadcast groups have pledged their commitment to the Television Bureau of Advertising’s paperless ad transaction platform, ePort. The latest station groups to sign up include Allbritton Communications, Barrington Broadcasting, Fox Television Stations and Hubbard Broadcasting.

Some 448 stations are included among the 37 broadcast groups.

“TVB ePort’s momentum just keeps growing,” TVB [resident Chris Rohrs said. “We are adding additional TV stations every day.”

The TVB will launch the open-standard ePort project in November.

Talkback

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  TVB ePort is a significant and strategic move forward for the television advertising industry.A critical success factor will be defining an Open Systems Gateway for electronic communications between Buying Systems and Selling Systems.Currently, some Stewardship and Station software vendors have collaborated on building specific communications interfaces between their products.Spotplug has deployed the first Open Systems Gateway Standard for ePort. www.spotplug.com/deliveryservice/documentservice.asmx This is our proposed Open Standard any vendor system could implement. This Web Service supports all TVB Schemas as well as other eBiz for Media schemas including Radio, Cable, Outdoor, etc.

  
  

  
  Darrell Hubbard - 10/30/2007 1:36:00 PM EDT
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