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NBC’s Deal or No Deal Tops Surfed Show Sites

Game Show Grabs 15.46% of Traffic to TV-Show Web Sites of Major Broadcast Networks

By John Eggerton -- Broadcasting & Cable, 10/10/2007 9:21:00 AM

NBC's Deal or No Deal was the top network show of premiere week, at least according to Web traffic to the top 10 network-TV-show sites.

Deal or No Deal Web site

The game show claimed 15.46% of all traffic to the TV-show Web sites of major broadcast networks, according to Hitwise's survey of more than 120 sites by more than 10 million Web surfers.

No. 2 on the Hitwise parade was ABC Dancing with the Stars at 11.23% of traffic. Heroes was No. 3 (9.71%), then there was a big drop-off to No. 4, Grey's Anatomy at 3.51%.

Rounding out the top 10 were America's Most Wanted (2.7%), The Office (2.26%), The Bachelor (2.25%), Lost (2.07%) and two new series: Bionic Woman (1.82%) and Gossip Girl (1.76%).

NBC Universal just announced a syndicated run for Deal, citing in part the success of its Web traffic. And The CW just picked up Gossip Girl for a full season (nine more episodes to go with the original 13), citing in part the online buzz about the show for its vote of confidence.

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