Tweet

Honda to Sponsor AMC’s ‘Hollywood Icon’ Block

Pacino Is Featured Star for the Month

By B&C Staff -- Broadcasting & Cable, 10/9/2007 1:01:00 PM

Honda will sponsor AMC’s “Hollywood Icon” franchise for the month of October.

Hollywood Icon allows the network to showcase “one of Hollywood’s most acclaimed actors throughout the month via their movies, factoids, celebrity quotes and special vignettes about the star,” AMC said in a statement.

The Hollywood Icon for October is Al Pacino.

Under the sponsorship deal, Honda will receive tagged tune-ins prior to the first airing of the movies that premiere during the block, as well as image spots, brand product vignettes, billboards and a customized open touting the all-new Accord from Honda as the official presenting sponsor.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Who Won the Super Ad Bowl? Women's Choices Go to the Dogs

• SMG's Scheppach: Marketers Are Hungry for Holy Grail of Addressable Advertising

• For Key Demo, "TGIF" Is a Better Motto for Univision Than English-Language Broadcasters

• Lawenda: Univision Still in Ad Growth Mode

• Editorial: The WrongDirection

Also by BCST Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..