NAB Debuts DTV-Transition PSA
30-Second Spot Was Delivered to TV Stations Last Week
By John Eggerton -- Broadcasting & Cable, 9/26/2007 11:36:00 AM MT
The National Association of Broadcasters Wednesday unveiled its first national digital-TV-transition public-service announcement.
That came in conjunction with a Federal Communications Commission-sponsored forum on the DTV transition.
The spot was delivered to stations last week as part of a broad education effort that includes a speakers’ bureau and a traveling road show.
Following is a transcript of the audio:
"Notice how digital's made pretty much everything better? Especially television. Digital TV's got better picture, better sound ,more channels -- in fact, digital's so much better that, by law, ALL broadcast TV has to be digital by 2009. But there's a catch: Some TVs need an upgrade to get digital. You could even lose your signal. Get the facts. Visit DTVAnswers.com [http://www.dtvanswers.com] to learn about television's switch to digital. Or call this number to see how you can stay connected.”
The National Cable & Telecommunications Association already launched its national PSA campaign.
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Great Initial Spot-Thanks for using female VO. How will those consumers without the Internet...
Deborah Sylvester - 2007-27-9 07:10:00
DTV? OMG
06/11/2009NAB Wants Eyes on Wilmington DTV Switch
05/15/2008NAB: Have mercy during DTV rollouts
04/22/2003Low-Power Broadcasters Worried About Digital
05/25/2008FCC Official: Wilmington Still On
09/05/2008
