NAB Debuts DTV-Transition PSA

30-Second Spot Was Delivered to TV Stations Last Week

By John Eggerton -- Broadcasting & Cable, 9/26/2007 1:36:00 PM

The National Association of Broadcasters Wednesday unveiled its first national digital-TV-transition public-service announcement.

That came in conjunction with a Federal Communications Commission-sponsored forum on the DTV transition.

The spot was delivered to stations last week as part of a broad education effort that includes a speakers’ bureau and a traveling road show.

Following is a transcript of the audio:

"Notice how digital's made pretty much everything better? Especially television. Digital TV's got better picture, better sound ,more channels -- in fact, digital's so much better that, by law, ALL broadcast TV has to be digital by 2009. But there's a catch: Some TVs need an upgrade to get digital. You could even lose your signal. Get the facts. Visit DTVAnswers.com [http://www.dtvanswers.com] to learn about television's switch to digital. Or call this number to see how you can stay connected.”

The National Cable & Telecommunications Association already launched its national PSA campaign.

Talkback

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  Great Initial Spot-Thanks for using female VO. How will those consumers without the Internet access the information other than the web? AND-Why don't you use the educational system to let high school students take info home to their parents to explain this transition to them. The info spots could also be shown at schools nationwide. This would also assist those speaking the wide variety of languages other than English or Spanish. (Don't forget that Malls have available screens and that movie trailers and still on-screen info prior to viewing the film are also good areas of visibility) Please use the perspective of 50% of those needing a converter box will need additional help to make 02/18/09 a day of silence from the masses and not riots from not seeing their daily dose of Oprah or Days of Our Lives. Keep up the good work and keep smiling.
  Thanks,
  Deborah Sylvester
  St. Louis, MO

  
  

  
  Deborah Sylvester - 9/27/2007 9:10:00 AM EDT
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