NAB Debuts DTV-Transition PSA
30-Second Spot Was Delivered to TV Stations Last Week
By John Eggerton -- Broadcasting & Cable, 9/26/2007 1:36:00 PM
The National Association of Broadcasters Wednesday unveiled its first national digital-TV-transition public-service announcement.
That came in conjunction with a Federal Communications Commission-sponsored forum on the DTV transition.
The spot was delivered to stations last week as part of a broad education effort that includes a speakers’ bureau and a traveling road show.
Following is a transcript of the audio:
"Notice how digital's made pretty much everything better? Especially television. Digital TV's got better picture, better sound ,more channels -- in fact, digital's so much better that, by law, ALL broadcast TV has to be digital by 2009. But there's a catch: Some TVs need an upgrade to get digital. You could even lose your signal. Get the facts. Visit DTVAnswers.com [http://www.dtvanswers.com] to learn about television's switch to digital. Or call this number to see how you can stay connected.”
The National Cable & Telecommunications Association already launched its national PSA campaign.
No related content found.
-
No Top Articles
Featured Company
-
Digital Rapids
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility, our solutions span the critical ..more
VIEW ALL GALLERIES
