Tour Championship Ratings: NBC Has Tiger in Tank

Sunday’s Final Round Sees 233% Jump

By John Eggerton -- Broadcasting & Cable, 9/19/2007 1:15:00 PM

NBC said household ratings for its coverage of the final round of The Tour Championship golf tournament Sunday were up 233%.

No, that is not a misprint -- it is instead the imprint of Tiger Woods on the sport's TV ratings.

OK, it was also the final tournament in the inaugural FedExCup, where a $10 million annuity went to the winner of the season-long points battle.

Woods won the tournament handily, flirting with a tour record-low four-round total and setting a personal best in that department. Last year's winner, by contrast, was Australian Adam Scott -- popular, but no Tiger.

NBC averaged a 3 rating Sunday compared with a 0.9 rating on the final day of the 2006 tournament. The network said its two-day rating average for the weekend coverage was up 155%.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

NBC Ready to Hold That Tiger in Back-to-Back Tournaments

03/12/2008

Will TV Feel Tiger's Pain?

06/22/2008

Golf Channel Enhances Production With ‘Inside View'

08/06/2009

PGATour.com to Offer Live Video Streams of Key Holes for Tour Playoffs

08/25/2009

Tiger Woods' Comeback Victory Scores Big Ratings

03/30/2009

Also by this author

• Developing: San Fran Board Slated To Vote On Resolution Backing Network Neutrality

• McDowell 'Very Troubled' By Social Security Number Collection

• Genachowski Says American Troops Need High-Speed Broadband

• House Committee Holding Hearing on Arbitron PPM

• FCC Wants Input On Measuring Fixed Residential, Small Business Broadband

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Grab Networks

  

  Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• WorldNow

  

  A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home