Tweet

Dale Races to CMT Ratings Record

Original Film About the Late Dale Earnhardt Was Most-Watched Telecast in Cable Network’s History

By B&C Staff -- Broadcasting & Cable, 9/6/2007 8:31:00 AM

CMT original film Dale became the most-watched telecast in the network’s history in terms of total viewers and viewers 18-49 when it aired Tuesday night.

The only authorized film on late National Association for Stock Car Auto Racing legend Dale Earnhardt, produced by NASCAR Images and CMT Films, drew more than 3.1 million total viewers and posted a 1.65 Nielsen Media Research rating among the 18-49 demographic.

Dale included archival race footage, rare outtakes, never-before-seen family home videos and interviews with Earnhardt’s closest friends and family.

Earnhardt was killed in a crash on the last lap of the 2001 Daytona 500.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Who Won the Super Ad Bowl? Women's Choices Go to the Dogs

• SMG's Scheppach: Marketers Are Hungry for Holy Grail of Addressable Advertising

• For Key Demo, "TGIF" Is a Better Motto for Univision Than English-Language Broadcasters

• Lawenda: Univision Still in Ad Growth Mode

• Editorial: The WrongDirection

Also by BCST Staff

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Vorsis

  

  Vorsis is a division of Wheatstone Corporation.

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..