Tweet

CBS News and The Washington Post Team for Election Coverage

The digital partnership allows CBSNews.com and washingtonpost.com to share content

By Marisa Guthrie -- Broadcasting & Cable, 8/28/2007 7:26:00 AM

CBS News and The Washington Post have struck a content-sharing agreement for coverage of the 2008 presidential election. The digital partnership allows CBSNews.com and washingtonpost.com to amortize their political coverage on each company’s respective web sites. NBC News and The New York Times struck a similar deal on campaign coverage last month.

Washingtonpost.com will get video from CBS News and CBSNews.com in turn will feature news, analysis and commentary from the newspaper’s political reporters. There will be links on both sites to the other’s political coverage.

In addition, washingtonpost.com’s coverage will be showcased in CBSNews.com’s new Campaign ’08 site.

“Our goal is to be the premier political information destination and to bring the best of the web to our readers, including the likes of Bob Schieffer, Jeff Greenfield and others,” said Michael Sims, VP, editorial, CBSNews.com, in a statement.

CBS News this week announced that Chip Reid, former NBC News Congressional reporter, will join the network’s political team. Reid starts his new gig as CBS Capital Hill correspondent, Sept. 4. Reid will replace Sharyl Attkisson, who moves over to the investigative unit where she’ll report for the Eye on Your Money franchise for the CBS Evening News. She’ll remain based in Washington, D.C.

The staffing moves and content-sharing agreement are part of CBS News’ ongoing strategy to beef up its political ranks in anticipation of the election, a crucial event for the third place news division and for Evening News anchor Katie Couric, who will have a primary role – along with Schieffer and Greenfield – in the network’s election coverage.

Couric will moderate a live debate among Democratic candidates on December 10th 2007, the final DNC-sanctioned debate before the primary elections. 

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• OnScreen Media Summit: NBC's Williams Talks 'a Business of Glass Houses'

• Nets Navigate Choice Versus Monetization

• Exclusive: MTV Greenlights Reality Show 'I Used To Be Fat'

• No Glee for ThisFamily of Rookies

• Nets Evaluate Putting Content on Google TV

Also by Marisa Guthrie

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best media to reach those audiences. Tryl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..