Tweet

CBS Drops 'SportsLine' from Online Brand

CBS SportsLine Becomes CBSSports.com

By John Eggerton -- Broadcasting & Cable, 8/22/2007 7:27:00 AM

CBS SportsLine changed its name to CBSSports.com.

"With this name change," said CBS Sports and News president Sean McManus, "CBS Sports now stands for much more than its broadcasts of major sporting events. We now have a direct branding association with interactive coverage across the entire world of sports for our fans."

CBS has been ramping up its online sports presence, including streaming all four rounds of the PGA Championship two weeks ago.

The branding is a fitting cap on a relationship that began one decade ago, when then-SportsLine USA began ponying up shares annually for the cachet of attaching the CBS name to its online sports-information operation.

CBS acquired SportsLine in 2004.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Roland Martin Remains On TV One

• CNN's Candy Crowley Receives Wiliam Allen White Citation

• FCC Skeds First Mobility Fund Auction for September

• Rural Telcos: FCC Sec. 706 Authority Covers Retrans Reform

• Former NAMB President Al Perry Dies

Also by John Eggerton

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..