Free Newsletter Subscription
        BNC All Access

CBS Drops 'SportsLine' from Online Brand

CBS SportsLine Becomes CBSSports.com

By John Eggerton -- Broadcasting & Cable, 8/22/2007 7:27:00 AM

CBS SportsLine changed its name to CBSSports.com.

"With this name change," said CBS Sports and News president Sean McManus, "CBS Sports now stands for much more than its broadcasts of major sporting events. We now have a direct branding association with interactive coverage across the entire world of sports for our fans."

CBS has been ramping up its online sports presence, including streaming all four rounds of the PGA Championship two weeks ago.

The branding is a fitting cap on a relationship that began one decade ago, when then-SportsLine USA began ponying up shares annually for the cachet of attaching the CBS name to its online sports-information operation.

CBS acquired SportsLine in 2004.

Talkback
Related Content

No related content found.

Also by John Eggerton

Most Popular Pages
    No Top Articles
Newbay Business Information Resource Center

Featured Company


Most Recent Resources

Advertisement
More Content
  • Blogs
  • Photos
  • Podcasts

Paige Albiniak

Fates & Fortunes

Paige Albiniak
February 15, 2010
Fates & Fortunes Round-Up: Feb. 8 – Feb. 15, 2010
In my house right now, it’s Olympics 24/7. Who cares if NBC is losing $250...
More

John Eggerton

BC/DC: Eggerton on Washington

John Eggerton
February 14, 2010
Color Bronze Missing From Peacock's Olympic Tale
Come on NBC.  Bryon Wilson was Skiing USA and got hardly a mention...
More

Free Streaming panel_Grossman_Graboff_Rosenblum_Tellem_Wells_vertical

Free Streaming: Killing or Saving the Television Business

Photos from the B&C/Multichannel News panel discussion and networking breakfast held Nov. 17, 2009, at the Academy Television Arts & Sciences. (Photos by credit: Craig T. Mathew/Mathew Imaging)



Advertisement
About Us   |   Advertising Info   |   Submissions   |   Site Map   |   Contact Us   |   Affiliate Links   |   RSS
© 2011 NewBay Media, LLC. 28 East 28th Street, 12th floor, New York, NY 10016 T (212) 378-0400 F (212) 378-0470
Use of this website is subject to its Terms of Use | Privacy Policy