Post-Newsweek Invests in LATV
TV-Station Owner Takes Minority Stake in Youth-Targeted Latino Network
By Michael Malone -- Broadcasting & Cable, 8/20/2007 8:52:00 AM MT
Post-Newsweek Stations invested in hip Latin music channel LATV, taking on a minority stake.
Geared towards the 12- to 34-year-old Latino, LATV launched in Los Angeles in 2001. It expanded to several markets in April, as the Post-Newsweek stations in Houston; Miami and Orlando, Fla.; and San Antonio picked up the feed for their digital channels.
The investment was described as “multimillion-dollar.”
“Our local stations have had a tremendous response from our Hispanic customers to LATV’s programming,” said Alan Frank, president and CEO of Post-Newsweek Stations. “Post-Newsweek is very pleased to be part of this ground-breaking venture.”
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