Hallmark Movie Channel HD to Launch in Q1 2008

Schleiff Pitches New Network as Family-Friendly Content

By John Eggerton -- Broadcasting & Cable, 8/8/2007 1:48:00 PM

Hallmark Channel is looking to put its stamp on the HD world, as well.

The family-oriented cable network said it will launch its first high-definition channel, Hallmark Movie Channel HD, in the first quarter of 2008.

The channel will be an HD simulcast of the company's existing Hallmark Movie Channel, which airs a mix of original films, miniseries and library product.

The channel will feature a Hallmark Hall of Fame-branded Friday-night movie, Saturday premieres and a quarterly "event," the first being David Carradine (Kung Fu) starring in Son of the Dragon.

As with Hallmark Channel, president Henry Schleiff is pitching the new HD channel as family-friendly content "amidst the threat of government regulation."

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