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iTunes Needs to Go Wireless, Says Report

By John Eggerton -- Broadcasting & Cable, 8/7/2007 1:31:00 AM

Apple is going to have to offer iTunes video and music downloads wirelessly to the new iPhone within the year, and likely cut the price of the $500-$600 device to remain competitive.

That's according to a report from analyst Pike & Fischer, which said the company will need to transform iTunes from a computer-based wired download service to wireless.

The report points to AT&T, Verizon Wireless and Sprint Nextel, which all offer wireless downloads to their customers -- AT&T's does not work with its iPhone service.

As for pricing, Pike & Fischer predicted that Verizon will likely launch its answer to the iPhone by the 2007 holiday season.

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