Yahoo to Give Video Site New, Content-Rich Makeover

by Sarah Outhwaite -- Broadcasting & Cable, 8/2/2007 6:47:00 AM

 Yahoo! Inc. has broad plans to revitalize and grow its video site, which continues to lag behind Google Inc.'s YouTube. According to Bloomberg News, Yahoo wants to tap into the popularity of online video for its key to increasing site traffic. Yahoo says it will launch this new video site by the end of this year.

  Yahoo hopes to increase its user-generated content and court visitors with additional content from media companies; including television shows, movie trailers, and music videos, which will come from existing deals with record companies like Universal Music Group and EMI group P1c.

  Along with the entertainment video, Yahoo will draw on sports content from the National Football League and Major League Baseball, and news from the Associated Press and CNN. Video content will also be added to Flickr, Yahoo's photo-sharing website.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

ESPN Declines Comment On Arena League Skipping 2009

12/10/2008

Live Streaming Angles For TV Marketshare

10/17/2009

MultiDyne Founder Jachetta Dies

09/04/2008

Specter Bill Would Protect Super Sunday for Churches

02/05/2008

MASN to Launch HD Channel

09/17/2008

Also by this author

• Vuguru Expands Media-Platform Distribution for Prom Queen: Summer Heat

• ESPN and NFL to Launch "Chalk Talk" Luncheon Series

• Kids' WB! Adds Four Series to Fall Line-Up

• E! Launches Multimedia News Series

• NY Television Festival to Screen NBC's Chuck and Comedy Short Cuts

Also by Sarah Outhwaite

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• JVC

  

  JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home