Schurz Bags Banks Station
By Michael Malone -- Broadcasting & Cable, 7/20/2007 10:05:00 AM
Schurz Communications has finalized its purchase of Banks Broadcasting’s CW affiliate KSCW Wichita, Schurz Senior V.P. Marci Burdick confirmed. The station sold for $6.8 million. It gives Schurz a duopoly in Wichita; the group also owns market leader CBS affiliate KWCH, which it bought from Media General for $73 million last year.
KSCW booked $3.1 million in 2005, according to BIA Financial. The home of KU basketball, the young-skewing station has seen double-digit growth in prime since its WB days, according to CEO Lyle Banks.
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Media General, Schurz Partner in Augusta, GA
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