Survey Says: More People Watch TV Online
By Marisa Guthrie -- Broadcasting & Cable, 7/17/2007 12:14:00 PM
More consumers are accessing television and movies online. An estimated 81 million of the 129 million people who access the Internet via a broadband connection watched TV or movies online, according to a new study from Nielsen.
The data was collected via Nielsen’s NetViews and NetRatings services during the month of March. The findings represent a 16 % jump in broadband consumption in six months (from 70 million people in Sept. 2006).
The study was commissioned by The Cable & Telecommunications Association for Marketing (CTAM).
ABC.com was the top site across all broadband viewer visits to television network Web sites, while Yahoo! Movies was the leader in the movies category.
The study found that broadband viewing does not replace traditional television viewing, giving TV viewing a net audience gain, which is good news for networks. The study also posits (rather obviously) that better navigation interfaces and increased availability of popular television series online will drive even more consumers to broadband.
"There have been major changes over the last 30 years in how television is consumed–the remote control, portable TV, time shifting DVRs–but one of the most dramatic promises to be television via the Internet," said Tim Brooks, Research Committee liaison to the CTAM Board of Directors and Executive Vice President, Research, Lifetime Television. "This new study helps us understand the impact of this radically new method of distribution both as it is now, in its infancy, and how it is likely to unfold over the next few years."
Very good article and i agree. My wife and kids take up the TV so i can watch a lot of the basketball and football games online and its like watching regular tv. Especially when you enlarge the screen. I use www.dishnetpctv.com to watch a lot of the sporting events.
kelly - 2/13/2008 1:50:00 PM EST
I love watching cable & satellite TV online by internet.A great website where to Watch Free TV like NASA TV is TVonline :
Lot of webradio & webTV like MCM, MTV, Eurosport, ESPN, CNN, ABC, SKYNEWS, Discovery channel, Sci-fi channel, NASA TV, Research channel, and more.
Destiny - 11/17/2007 10:12:00 AM EST
Watching TV on the Internet is the best way to watch what you want when you want. You can also see programs from around the world or programs that not yet available in your area.
jim0bob - 11/13/2007 7:12:00 AM EST
Hi, Thank you for this blog, i think that more people should know about this, the younger generation definitely watch tv online more and more these days. I find that the word of online tv and such like is spreading faster than say a year or even six months ago.
For those of you whom are intersted i have a website along these lines where you can watch tv online and also watch free sky not to mention football and music videos, in fact you can view most sports online. If you get a moment you may want to pop along to www.watch-free-sky.com Thanks once again for this information.
dan b - 8/4/2007 10:53:00 AM EDT
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