TNS: Cable Ads Up, Broadcast Down

By Michael Malone -- Broadcasting & Cable, 6/5/2007 6:42:00 AM

Cable advertising was up 6.3% in the first quarter of 2007, according to a study released this morning from TNS Media Intelligence, to $3.82 billion. Network TV, meanwhile, lacking the Olympic Games, was down 7.2% to $6.05 billion, while Spot TV slipped 4.1% to $3.74 billion.

Spanish language television, however, was up 3.7%.

Total media advertising was down .3% from the first quarter of 2006 to $34.93 billion.

Among blue-chip advertisers, General Motors dropped 30.9% and AT&T plummeted 19.2%. On the plus side, Sprint, Verizon and DaimlerChrysler increased ad spending in the quarter.

In other media, internet ads jumped 16.7% to $2.7 billion, and local newspaper advertising dropped 4.6%.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Through September, Most TV Did Fine

12/14/2008

TVB: Broadcast-TV Revenue Down in Q4, Full-Year 2007

02/29/2008

TNS: Ad Spending Expenditures Down 14.3% in First Half of ‘09

09/15/2009

Olympics, Election Boost TV Ad Spending Through September

12/11/2008

TVB: Local TV Ad Revenues Down in Q2

09/12/2007

Also by this author

• ABC O&Os Relaunch Sites

• Michael J. Fox Getting NAB Service Award

• NY1 Political Reporter Carter Convicted

• Stations Plot Life After Oprah

• Analysis: End of 'Oprah' Means Loss, Opportunity for Stations

Also by Michael Malone

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Telestream

  

  Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD... more

• JVC

  

  JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high... more

• WorldNow

  

  A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web... more

• Disney ESPN Media Networks

  

  ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home