Tweet

TNS: Cable Ads Up, Broadcast Down

By Michael Malone -- Broadcasting & Cable, 6/5/2007 6:42:00 AM

Cable advertising was up 6.3% in the first quarter of 2007, according to a study released this morning from TNS Media Intelligence, to $3.82 billion. Network TV, meanwhile, lacking the Olympic Games, was down 7.2% to $6.05 billion, while Spot TV slipped 4.1% to $3.74 billion.

Spanish language television, however, was up 3.7%.

Total media advertising was down .3% from the first quarter of 2006 to $34.93 billion.

Among blue-chip advertisers, General Motors dropped 30.9% and AT&T plummeted 19.2%. On the plus side, Sprint, Verizon and DaimlerChrysler increased ad spending in the quarter.

In other media, internet ads jumped 16.7% to $2.7 billion, and local newspaper advertising dropped 4.6%.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Tribune's WSFL Rebrands in Miami

• Robbins Takes Over as GM at KIII Corpus Christi

• WPMI Mobile GM Dunn Has Died

• Sinclair Eyes More Acquisitions, Dismisses Government Threat

• New Fox Affils Board Chair Pruett Signals New Day

Also by Michael Malone

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups throug..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..