Tweet

WABC Offers Cab Fare

By Michael Malone -- Broadcasting & Cable, 6/4/2007 7:01:00 AM

WABC New York was greenlighted by the NYC Taxi & Limousine Commission to offer content in the back seats of New York taxis. Currently in test-mode, the TAXI-TV program airs material from Eyewitness News, AccuWeather, ESPN and the restaurant guide Zagat. WABC partners with VeriFone Transportation Systems for the cab content.

By August 1, all owners of New York City taxicab medallions must sign up for a content delivery system that features, among other things, a Global Positioning System.

"Our new service had been designed and successfully tested to meet the quick information needs of taxi riders," says WABC director of business development Michael Mongelluzzo. "TAXI-TV also provides advertisers with a valuable new way to reach this attractive on-the-go audience."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• Tribune's WSFL Rebrands in Miami

• Robbins Takes Over as GM at KIII Corpus Christi

• WPMI Mobile GM Dunn Has Died

• Sinclair Eyes More Acquisitions, Dismisses Government Threat

• New Fox Affils Board Chair Pruett Signals New Day

Also by Michael Malone

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best media to reach those audiences. Tryl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..