CBS Teams Up With Community Sites and Social Application Providers
By Alex Weprin -- Broadcasting & Cable, 5/24/2007 1:38:00 PM
CBS Interactive has announced that they are partnering with a number of community building sites and social network providers to add better functionality and personalization to the CBS Audience Network. The deal allows the new partners to incorporate CBS content into the sites, blogs, wikis and profiles and to share it with others. In return CBS gets promotion and a better understanding of its audience.
"Today, we are taking the CBS Audience Network directly to the user," said Quincy Smith, President, CBS Interactive. "In launching the CBS Audience Network we solidified our position as the most widely distributed professional content provider on the Web thanks to our great video distribution partners. We now want to empower our audience to be creative and deepen their experience with our content by allowing them to share and embed CBS-provided clips to their blogs, wikis, widgets, community sites and whatever else gets thrown our way."
The new partners include Automattic, Clearspring, DAVE Networks, Goowy Media, Meebo, MeeVee, MuseStorm, Ning, RockYou!, Slide, VideoEgg, Voxant and Vsocial.
They are joining current CBS Interactive partners AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. CBS also has distribution deals with Apple, Amazon and Yahoo.
This sounds like good progress on the part of CBS but it would have been good if they had it fully in place before introducing a show like Jericho. Unfotunately they really have/had no clue about the true depth of viewers that show attracked - Nielsen alone was inadequate to measure it. Now we are in a fight to keep the show and the issue has become whether CBS is too pridefull to admit it messed up and resolve the problem. (For info to support Jericho go to: www.jericholives.com)
Ed Cox - 5/26/2007 5:46:00 AM EDT
I completely enjoyed reading this article! Being a very dedicated fan and wholehearted member of the SAVE JERICHO campaign, I had special interest! To CBS''s recognition of the success they have had with the JERICHO interactive website, I say CHEERS! We absolutely loved everything about the online community! It kept us tuned into the show week after week after week! There are millions of Jericho fans and it was great to have a place to meet and talk about the show..since the show was completely intriguing and talkworthy!!! We''ve all made new, great friends too! It''s great to see that CBS is acknowledging our presence with such a compliment! How exciting for us! Long Live Jericho!
Lisa Ludvicek - 5/26/2007 12:59:00 AM EDT
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