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General Mills To Sponsor She's Moving In

By John Eggerton -- Broadcasting & Cable, 5/22/2007 12:49:00 PM

General Mills has signed on to sponsor a new half-hour show about couples moving in together. The show will be sponsored on the women-focused channel, We TV.

She's Moving In is a home decorating show featuring couples who are moving in together-- and the battle for supremacy between their respective decorating tastes.

For its marketing dollar, General Mills will get tune-in spots, billboards and banner ads online. In addition, its Yoplait yogurt will be worked into the show, consumed onscreen by both a designer and the women featured in each episode.

The six-episode series permieres in July.

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