NBA Taps David Blaine for Ad Campaign

By Ben Grossman -- Broadcasting & Cable, 5/6/2007 8:40:00 PM

In an attempt to boost attention to its playoffs, the National Basketball Association has tapped illusionist David Blaine to star in a new advertising campaign.

The league will roll out nine spots under the tagline "Unbelievable." The campaign features Blaine using magical themes to describe the talents of some of the league’s top players, including LeBron James, Yao Ming and Steve Nash.

The campaign, from New York-based Goodby, breaks this week in conjunction with the second round of the playoffs. Spots will air nationally across NBA partners ABC, ESPN and TNT, as well on the league’s own cable channel and website.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

Obama’s Next Campaign Stop: Letterman’s Couch

09/08/2008

NFL Takes 3D HD Leap

11/24/2008

Comcast SportsNet Philadelphia Going 100% HD

09/11/2008

From the NBA to March Madness

03/09/2009

NBA to Offer 'All-Star Saturday Night' in 3D HD

12/10/2008

Also by this author

• Bird and Magic Conquered the Divide

• How to Fix ‘American Idol'

• ‘Undercover Boss': It's Just a TV Show

• Speed to Launch NASCAR ‘Idol'

• ‘Kimmel’ Gets Into Monday-Night Fight

Also by Ben Grossman

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse..more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical B..
• Simultaneous Multi-Format Encoding for Efficient Content Repurpos..
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home