Tweet

Prom Queen Gets a Date With MySpace

By Garth Johnston -- Broadcasting & Cable, 3/29/2007 8:43:00 AM

Vuguru, the new-media studio from Michael Eisner's Tornante Company, will partner with News Corp.'s MySpace for its first original show. Vuguru's new online program Prom Queen will premiere on MySpace Video 12 hours before it appears anywhere else.

Prom Queen is a scripted online series intended to unfold in 80- to 90-second segments starting Monday, April 2. However, the first episode will appear on a MySpace page at 7 p.m. ET April 1. Starting Monday, the show will be available on its homepage, ellegirl.com, and Veoh.com, which Tornante is an investor in.

In order to keep visitors engaged with the show, the teen Prom Queen characters have also all been given their own MySpace profiles, which will, according to a release, "spotlight exclusive series content including character profiles, behind-the-scenes video footage, character diaries and storyline secrets."

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author
• Most Popular Pages

No related content found.

Also by this author

• EARNINGS: Google Just Keeps Growing

• Leavitt Joseph "Lev" Pope Dead at 83

• FearNet Website Expands For User Content

• CBS Announces Interactive Audience Network

• YouTube Adds Political Spotlight

Also by Garth Johnston

Most Popular Pages

No Top Articles

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best media to reach those audiences. Tryl..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Mobile Media Strategies That Work
• Multi Format Encoding for Efficient Content Repurposing
• The CIOs Guide to Videoconferencing Security Keeping Pace with th..