Bravo’s Shear Genius Signs up Sponsors
By Alex Weprin -- Broadcasting & Cable, 3/5/2007 11:05:00 AM
Bravo’s upcoming reality competition Shear Genius has brought Nexxus hair products on board as the official hair care sponsor. In addition, Allure Magazine will become the publishing partner for the series.
“Shear Genius provides us a vehicle to further support the professional community while showcasing the brand to an entirely new and wide audience of consumers," said Gina Lazaro, Senior Director of Marketing for Nexxus, in a statement.
Shear Genius is a reality hairstyling competition, pitting budding stylists against one another to find out who is tops. The show comes after Bravo found success with other reality competition shows such as Top Chef and Project Runway.
As with similar Bravo shows, official sponsors play an integral part in the competition and publishing partners are given publicity and content.
In Top Chef, Kenmore’s kitchen products were used in every challenge, while Food & Wine Magazine gave the winner of the show a feature article and a chance to showcase their culinary talents. Nexxus and Allure Magazine will receive similar exposure.
Shear Genius is being produced by Reveille Entertainment, Ben Silverman and Mark Koops are executive producers.
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Hello: I nominate my mother, Gail J. Federico, professional "hair dresser" for more than thirty years here in the Boston, MA area. Her expertise in "dressing hair" is surely phenomenal. I am "always" impressed with her creation, articulate cuts, polished colors, elegant and trendy styles per the occassion not to mention quasi pygologist which is needed to bring out the very best in clients in both look and in raising ones emotional esteem with their improved and/or new look. From one who works in a field that requires me to be both analytical and detailed I am amazed with the output of this "hair dresser" I use that specific term "hair dresser" because I find that many of the "newby" stylists do not know how to dress the hair and turn to using straightening irons as a cruch or do not now how to properly use a blowdryer or understand facial shape and hair design. I don''t know how my mother would feel coming on the show however, I truly believe the skill and talent that she has should not pass by without being noticed. She is passionate about her work and knows how to blend the 60''s look with the future beyond 2007 wich results in a work of art. That is talent!!! Thank you, Lorrie
Lorrie Federico Nader on behalf of Gail J. Federico - 6/9/2007 8:50:00 PM EDT -
Check out the sheargenius.nexxus.com
Cindy Al - 6/1/2007 3:08:00 AM EDT -
Hello,
I raise my hand to be on the show. Pick me!! ME!
18 years of experiance. A bit quirky. Love what I do and do what I love. How do I get an opportunity to be on this extraordinarily fun show. Clearly... challenging. Looking to push the edges.
peace n' luv
j
jeanne e adwani - 5/31/2007 6:37:00 AM EDT -
hello my is tami bates and my niece nicole franke would be a perfect contestant on shear genius she is 19 and has been doing hair since she was eleven.Her insructer at paul mitchell ask her when she knew she had it in her to be a hairstylist?She told nicole that not everyone has it in them and that nikki does. there is nothing that she is afaid to tackle when it comes to hair.please let us know so she could sign up to try to be a contestant.I promise you,it wont be a mistake.
Tami Bates - 5/30/2007 2:32:00 PM EDT -
Your show is amazing. It is about time that the beauty industry have their day on entertainment TV!Im a hairdresser of almost 30 years. I own a salon in Texas and would love an opportunity to show my talents off! How can I get an application for a future show?
Wade Cox - 5/28/2007 3:59:00 PM EDT
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