BNA Gives Advice to Apple
By John Eggerton -- Broadcasting & Cable, 1/19/2007 9:01:00 AM
Apple may want to consider putting advertisements in its video downloads and lowering the price of its new iPhone.
That's the advice from research company BNA in a new report.
At $500 for the phone, consumers will likely not accept advertising on the downloaded or streamed content, says BNA, but "would be more likely to put up with advertising if it meant the equipment costs could be reduced significantly."
BNA suggests Apple and advertisers look for ways to integrate marketing across the iPhone, Macintosh computer, iTunes, and the Apple TV set-top box.
BNA also suggests Apple needs to add some functions to its new services, including wireless downloads to the iPhone, more on-demand iTunes content, and transmission of high-definition TV over Apple TV, which syncs computer-downloaded/streamed media with a TV set.
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Its amazing to me how these guys just don't get it. What differentiates
Apple from everyone else if they do this? I'd personally pay double the
price for the device (& more monthly) if I don't have to deal with crap
advertising in my face all the time.
Why do I crave an AppleTV so badly? because I can finally just
subscribe to the shows I want to watch - COMMERCIAL FREE - and
watch them whenever I want on whatever device I want wihtout
bringing the *&^&%$ computer into the living room. No need for cable
TV, no suffering with commercials. I will pay ALOT of money for this.
BNAs recommendations are just so utterly, utterly stupid. There is no
better way for Apple to fail than to follow this advice.
flypod - 1/21/2007 12:36:00 AM EST -
BNA should shut the %$^ up and let Apple do what it does best - making
great products that people actually want to, and are able to, use. We don't
need anymore stinkin advertising ANYWHERE else, and the iPhone isn't
even expensive when compared with the crap phones that are out there
now plus and iPod -- not to mention the whole new "ground breaking
internet device".
Dignon Oswald - 1/20/2007 12:02:00 AM EST
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