By Ben Grossman -- Broadcasting & Cable, 12/1/2006 9:11:00 AM
NBC has given rookie comedy 30 Rock a full-season order as it continues to demonstrate patience with a trifecta of critically acclaimed but modestly performing freshman shows.
The Tina Fey-Alec Baldwin comedy was the last new NBC show with an undecided future, as network executives had wanted to see how it would perform on Thursday nights as part of a new two-hour comedy block.
The show turned in a 3.0 rating in the adult 18-49 demo, a 25% bump from its previous season average.
NBC is also sticking with Studio 60 on the Sunset Strip and Friday Night Lights, both of which are performing below the network’s original expectations but are lauded for their quality. Studio 60 will remain in its Monday at 10 timeslot, while NBC is shifting Lights to Wednesdays at 8.
30 Rock has the strong backing of NBC executives, who believe they can nurture the show in the same manner they did with The Office.
In all, four of NBC’s six rookie shows received back nine orders led by breakout hit Heroes. Kidnapped and Twenty Good Years both were taken off the air earlier this fall.
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system
