By Ben Grossman -- Broadcasting & Cable, 12/1/2006 9:11:00 AM
NBC has given rookie comedy 30 Rock a full-season order as it continues to demonstrate patience with a trifecta of critically acclaimed but modestly performing freshman shows.
The Tina Fey-Alec Baldwin comedy was the last new NBC show with an undecided future, as network executives had wanted to see how it would perform on Thursday nights as part of a new two-hour comedy block.
The show turned in a 3.0 rating in the adult 18-49 demo, a 25% bump from its previous season average.
NBC is also sticking with Studio 60 on the Sunset Strip and Friday Night Lights, both of which are performing below the network’s original expectations but are lauded for their quality. Studio 60 will remain in its Monday at 10 timeslot, while NBC is shifting Lights to Wednesdays at 8.
30 Rock has the strong backing of NBC executives, who believe they can nurture the show in the same manner they did with The Office.
In all, four of NBC’s six rookie shows received back nine orders led by breakout hit Heroes. Kidnapped and Twenty Good Years both were taken off the air earlier this fall.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system
