By Ben Grossman -- Broadcasting & Cable, 11/28/2006 11:48:00 AM
CBS executives on Tuesday said that television viewers’ increasing comfort level with ancillary online elements was a big part of the decision to rest promising rookie drama Jericho for a couple months at midseason.
“We never would have done that probably if it wasn’t for the Internet,” said CBS Corporation chief research officer and CBS Vision president David Poltrack at the Family Friendly Programming Forum in Beverly Hills.
CBS will pull Jericho off the schedule after Wednesday’s airing and not air a new original episode until February 21.
In the interim, the network will provide original content and other clips on its website to try and keep viewers hooked into the serialized show about the aftermaths of nuclear explosions on a small Kansas town.ABC is utilizing a similar strategy for Lost.
“This will be a really great experiment for us,” says CBS entertainment chief Nina Tassler.
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high...
more
Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system