By John Eggerton -- Broadcasting & Cable, 11/22/2006 4:33:00 AM
A new study of video on demand services finds that over half (54%) of digital cable subscribers use VOD, up from 41% in 2005, though most are not heavy users.
That's according to a mail/online survey of about 35,000 subs by San Diego-based market research firm, Claritas, a division of Nielsen parent VNU.
Of the 53% of respondents who order their movies on demand, only a little more than 10% are regular users--at least once a week-with another 30% getting a movie once a month, though a third say they never rent from video stores.
Time shifting is growing among digital cable subs, according to the survey, with 24% saying they have a DVR subscription, up from 18% in 2005.
The study also found that only 18% of Internet households had ever watched a TV show on the internet with only 14% saying they had downloaded or paid for a movie or a TV show on the internet.
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
A leader in online technology, content & revenue solutions, WorldNow is the only company to provide comprehensive technology platforms & strategic advertising services, enabling media companies to expand to the digital realm with innovative Web...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
JVC U.S.A. is a division of JVC Americas Corp., a wholly owned subsidiary of Victor Company of Japan, Limited. JVC is a leading developer and manufacturer of sophisticated audio and video products that use superior technologies to deliver high...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system
