Election Advertising Boost
More coverage, higher ad sales and an energized electorate
By Staff -- Broadcasting & Cable, 11/5/2006 7:00:00 PM
In perhaps the most significant midterm election since 1994, when Republicans swept Congress, a winner has already been declared: TV stations. Thanks to the possibility of the Democrats' capturing control of one or both houses, stations will pull in nearly $2 billion in political advertising this season. That far surpasses the previous, $1.25 billion record for a single election season. A war in Iraq, an energized electorate and tight races have led to more coverage by the Big Three broadcast networks. Has the media done a better job? You decide.
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