By John Eggerton -- Broadcasting & Cable, 10/17/2006 9:49:00 AM
The Nielsen-backed Council for Research Excellence will commission a study by Ball State University on media consumption in a digital world teeming with platforms.
The council, comprising research executives, was created last year to manage a $2.5 million fund for ratings research and development. The council got a second $2.5 million infusion from Nielsen earlier this year.
Ball State’s Center for Media Design, in concert with consultant Sequent Partners, will scope out the media diets of a sample group, categorizing media exposures across a range of in-home and out-of-home media platforms.
The study could be expanded to a year-long project, said Nielsen.
The ratings company is looking to integrate video measurement across various platforms via its Anytime, Anywhere Media Measurement initiative.
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
In this week's edition of B&C Tech Talk, senior editor Glen Dickson talks about Scripps Television becoming the latest station group to consolidate its graphics operations with Chyron's Internet-based Axis system