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Ostroff: 7th Heaven Won't Lose Money for CW

By Ben Grossman -- Broadcasting & Cable, 7/17/2006 10:06:00 AM

CW President Dawn Ostroff says the new network will not lose money on the returning 7th Heaven, which former WB chairman Garth Ancier said in January had cost the soon-to-be-former network $16 million in losses.

“It is one of the advantages of this being a joint venture [between Warner Bros. and the CBS Corporation],” she says of the ability to make the economics work for the veteran drama.  “We won’t lose anything on 7^th Heaven.”

While the show was decidedly on the bubble for a return this season, Ostroff hopes the show still has a future beyond 2006-07.

“We hope the show will be around for awhile, but first we have to launch and see how we are,” she says.

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