USA Unveils Character-Friendly Shows

By Anne Becker -- Broadcasting & Cable, 5/31/2006 1:55:00 PM

USA will launch two short-form TV shows tying into its “Characters Welcome” branding. The series, produced by Magical Elves (Project Runway, Treasure Hunters), will run as 40 five-minute episodes each year – 10 running on the USA Network each quarter.

The first, Character Road Trip, will run as interstitials during a prime time show, with hosts featuring interesting “characters” from cities around the country. The second, Character Fantasy, will run with Saturday-afternoon programming; the show's hosts will help real people become their “characters” of choice – celebrities, style-setters, etc.

USA relaunched its brand with a “Characters Welcome” tagline and a new showusyourcharacter.com social-networking Web site last summer.

Talkback

We would love your feedback!

Featured Company

Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more
TrylonSMR

At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more
Disney ESPN Media Networks

ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS... more