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MTV Hip Hops With Sway

By Anne Becker -- Broadcasting & Cable, 5/30/2006 10:48:00 AM

MTV greenlighted Sway’s Hip Hop Owner’s Manual, its first original series for the mobile platform, and inked a three-year, multiplatform contract with the show’s host, MTV News correspondent Sway Calloway.

Sway’s Hip Hop, which debuted as a pilot across MTV Mobile’s carriers, will feature Calloway explaining slang terms from hip-hop songs. Under Calloway’s new multiplatform deal, the first of its kind according to MTV, he will develop and executive-produce series across MTV’s digital platforms.

Calloway joined MTV News in 2000 as the network’s hip-hop expert.

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