CW Adds Seven More Affiliates

By John Eggerton -- Broadcasting & Cable, 4/4/2006 12:48:00 PM

The CW has added seven more stations through affiliation deals with the stations of Freedom Communications (four stations) and Lockwood Broadcasting (three stations).

The additions push The CW's coverage to 76% of the country for a September launch by co-owners Time Warner and CBS.

The Freedom stations are WWMT-DT Grand Rapids-Kalamazoo-Battle Creek, Mi.; KFDM-DT Beaumont-Port Arthur, Texas; and KTVL-DT Medford-Klamath Falls, Ore..; and WLAJ-DT Lansing, Mi.

The Lockwood stations are WUPV Richmond-Petersburg, Va.; WHDF Huntsville-Decatur, Ala.; and KTEN-DT Sherman, Texas-Ada, Okla.

WUPV and WHDF are UPN affiliates; KFDM-DT and WLAJ-DT are WB 100-Plus affiliates. Numerous stations have used some of their digital spectrum to program WB and UPN channels. CW is taking the same route in some mid and smaller markets (all the new markets are 39 and below). 

The CW is essentially supplanting both UPN and The WB, which will fold when the new network launches with some programming from each, plus new shows targetted to a young-adult audience.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Developing: San Fran Board Slated To Vote On Resolution Backing Network Neutrality

• McDowell 'Very Troubled' By Social Security Number Collection

• Genachowski Says American Troops Need High-Speed Broadband

• House Committee Holding Hearing on Arbitron PPM

• FCC Wants Input On Measuring Fixed Residential, Small Business Broadband

Also by John Eggerton

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Grab Networks

  

  Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

• TrylonSMR

  

  At Trylon SMR, we are dedicated Public Relations professionals solely serving clients in the media, technology, telecommunications, and related industries. We understand the specialized types of audiences our clients need to reach and the best... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Akamai

  

  Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Simultaneous Multi-Format Encoding for Efficient Content Repurposing
• Broadband Services: The Turning Point
• Digital Lifestyles and the Service Provider
• IPTV and the Digital Home