NAACP Opposes A La Carte
By John Eggerton -- Broadcasting & Cable, 3/15/2007 12:04:00 PM
The National Association for the Advancement of Colored People has written FCC Chairman Kevin Martin and the other commissioners registering their opposition to a la carte cable pricing.
It was responding to reports that a violence report the commission is preparing to give to Congress suggests TV violence justifies imposing per-channel pricing as a way to give viewers more control over the programming in their homes.
Saying many of its constituents live in communities affected by violence, NAACP Director Hilary Shelton said the FCC needed to review the "negative impact of dramatically reducing the diversity of cable and satellite programs targeting racial and ethnic minorities."
Kevin Martin has been pushing hard for a la carte in Washington and was even making the case to advertisers in a January speech in New York.
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