After growing 15% from 1998 to 1999, radio revenue was off to a good start in first quarter 2000 as ad spending improved by 21% over 1Q 1999,
By BroadCasting & Cable Staff -- Broadcasting & Cable, 5/14/2000 8:00:00 PM
After growing 15% from 1998 to 1999, radio revenue was off to a good start in first quarter 2000 as ad spending improved by 21% over 1Q 1999, according to the Radio Advertising Bureau. National revenue was up a whopping 35%, fueled by a 40% gain in the Southwest and 39% growth each in the East and West, while local ad sales rose 17%, RAB said last Monday. While dotcom spending is considered a major contributor to radio's resurgence, without it, national revenue still would have risen by 19% in the first quarter of this year, RAB President Gary Fries said in a news release.
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