Broadcasting & Cable - May 13, 2013

Beyond spots, broadcast networks prep upfront ‘innovations’ for clients

• Features
• Cover Story
• Kimmel: The Joke’s on the Buyers  
• Memo From the Ultimate Upfront Market-Watcher  
• For Upfront, Custom Content Is Now a Big Deal  
• Big Bucks for Cable Yuks  

• Market Eye
• Market Eye: Sparking High-Energy Coverage  

• News
• Programming
• Legacy of The Office: It’s Huge and Lasting*  
• Station to Station
• Local TV Fights Off ‘Viral’ Infections  
• Technology
• Discovery to Add 140 Characters to Many Series  
• Washington Watch
• McCain Bill Attempts To Force À La Carte  

• Opinion
• Editorial
• Editorial: Remember  

• People
• Fifth Estater
• High Profile in Tech Circles Helps TV’s Innovation Boss  

• Special Report
• Daytime Gets More Than One Life to Live