Broadcasting & Cable - April 30, 2012
How high will this year's upfront go? After strong growth the past two years, networks will be rolling out new programming and hosting star-studded parties looking to convince media buyers and clients to open their wallets wide once again. B&C has again assembled our annual short list of the upfront’s major players: the biggest buyers and sales executives representing the major media companies and their key television networks.
- Market Eye
- Editorial: Clouded Visionary
- Fifth Estater
- Blazing Digital Trails at MSNBC
- Special Report