Broadcasting & Cable - April 2, 2012

Comcast is heading for the starting line in its first Olympic games as the owner of NBCUniversal. NBCU has been working overtime to build a new broadcast infrastructure for the 2012 London Games that will play a key role in what promises to be a very difficult race for a gold-medal performance.

• Market Eye
• Market Eye: Staying Classy in San Diego

• News
• Currency
• Zalaznick Steers NBCU Cable Nets Toward Upfront
• Discovery Hopes the Money Flows to Emerging Networks
• Programming
• For Scripted Pilots, Everything New Is Old Again
• It’s Early, But Fox Leads Drive for Five
• Station to Station
• CBS Has Big Plans For Little WLNY
• Syndication
• Using Social Media to Get Viewers Where They Live
• Technology
• OBS: London 2012’s Host With the Most
• Washington Watch
• Broadcasters Face DIY File-Posting Pressure

• Opinion
• Editorial
• Editorial: Action That’s Refreshing

• People
• Fifth Estater
• Next Man Up: McCarver Gets His Hall Call