Broadcasting & Cable - February 20, 2012
Cover Story
Why The NBA's TV Ratings Have Taken Off This Year
A five-month work stoppage looked to doom the NBA’s positive TV ratings momentum. Turns out that was as wrong as the teams that cut Jeremy Lin.
- Market Eye
- News
- Currency
- Making a Case for Set-Top Box Data Over Ratings Numbers
- Media Buyers: NBA Could Get A Bounce
- FX Touts Its Reach Advantage
- In a Flyover State
- In a Flyover State: It’s FAAAANTASTIC (Again)
- Programming
- We Know, You Just Watch It With Your Wives
- LINsert Your Own Superlative Here
- Station to Station
- MyNetwork Mascot Helps Viewers ‘C. More’ TV
- Syndication
- Access Magazines Race To Cover Houston’s Death
- Washington Watch
- FCC Considers Request To Punt Blackout Rules
- Saying ‘Dubai’ to Open Internet?
- Opinion
- Editorial
- Editorial: The Next Net Threat
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