Broadcasting & Cable - May 2, 2011

A $200 million annual deal for NHL rights proves that media companies are finding ways to pay increasingly silly money for one of the few sure things in TV: live sports. Will a $3 billion Olympics deal be next up?

• Market Eye
• Market Eye: Upbeat in Upstate

• News
• In a Flyover State
• In a Flyover State: How Twitter Can Reveal Your Personal Brand
• Syndication
• Syndicators Optimistic About On-Demand Services
• Technology
• The Ties That Bind
• Washington Watch
• Broadcasters Take Aim

• Opinion
• Editorial
• Editorial: Under New Management

• People
• Fifth Estater
• Katims’ ‘Call’ to Success

• Special Report
• Univision’s Local Vision
• AMC Puts Originals In New Package for Sponsors
• History Wants More Ad Dollars In Its Future