Broadcasting & Cable - March 14, 2011
CBS' New Science of Local Media
In a series of interviews, CEO Leslie Moonves and his top executives on the station front opened their local playbook, revealing a combination of best practices, new gambles and some oldfashioned luck.
- Cover Story
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- Market Eye
- Ad Agency Confab Leaves TV on Pause
- In a Flyover State
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- Selling the 'Glee'
- Doing 3D for Less
- Washington Watch
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- Editorial: Status Quo
- Fifth Estater
- Writing the Lies That Tell the Truth