Broadcasting & Cable - March 29, 2010

Cable has a case of rebrand fever. If you have free rein to redefine the brand, here's your step-by-step guide to the perfect makeover.

• Market Eye
• Market Eye: Political Preview

• News
• Fast Track
• Rebrand ‘Mad’-Ness Rampant at Rainbow Media
• Discovery, Hasbro Aim for Perfect 10s
• ‘United States of Tara’ Adds Web Personality
• Left Coast Bias
• Do It Live!
• Station to Station
• Birmingham’s Nielsen Woes Continue
• Syndication
• The Real Post-‘Oprah’ Era Opportunity
• Washington Watch
• Q&A: AAAA Senior VP Linda Dove
• Stations Warned About Cash-Hungry States

• Opinion
• Editorial
• Editorial: No Hard, or Fast, Rules

• People
• Fifth Estater
• Fifth Estater: ESPN's Phillips Enjoys a Good Sports Challenge

• Special Report
• NAB Mantra: Better, Faster, Cheaper